An autoresponder (sometimes also called an automatic responder system)is an e-mail marketing and mailing list management software/service. It's a good method to use to reduce marketing costs, and for effectively marketing a business online.

You've probably already used autoresponders for your vacation or out-of-office e-mail messages, or occasionally received autoresponder messages from your own contacts.

Using autoresponders can be an enormous time-saver for small business owners.

They can help you to maintain regular contact with prospective and existing clients.

Of course, personal, one-to-one communication with business contacts and clients is always the best method. But we also know it's not always possible to maintain a constant level of regular personal contact between small business owners and their clients. Using autoresponders can help with this.

It can perform multiple repetitive, but essential communication tasks for you. For example, you can use autoresponders to send follow-up messages for e-courses and information you offer through your website.

You can also use them for e-mail campaigns to marketing lists, for example, to prospective new customers, notifying existing customers of new products and current special offers, etc.

When you add follow-up autoresponder marketing to your business automation, you are free to concentrate those business tasks which require a higher level of human interaction, such as customer service and actually managing your business.

There are several features and benefits you should consider when choosing an autoresponder. For autoresponder usability suggestions and features, click here.

For many web hosting and marketing services, an autoresponder is usually an add-on service. So you would need to pay separately for the service, and integrate it with your website and marketing tools.

Site Build It! includes an autoresponder system as well.

If you have an SBI! website, using your own built-in autoresponder is an excellent way to market your products and services, without incurring any additional charges for an outside service.

Why waste your valuable marketing dollars on paying for an additional autoresponder service, if you don't need to?

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